Digital signage for barbershops: a practical guide
6 min read
In a barbershop the screen works on three fronts: it shows services and prices, pushes promotions on slow days, and entertains people waiting for their turn. Here is how to set it up without a designer.
What is a digital screen for in a barbershop?
For three concrete things: showing the service list with updated prices, announcing promotions by day or time slot, and filling waiting time with the business's own content. All of that is managed from your phone and changed without printing anything.
A visible price solves a common friction point in the industry: the client who never asks how much a haircut with beard trim costs and simply leaves. A clear list on screen, with the combos already built, works as a silent salesperson while the barber is busy.
The second use is the most profitable one: filling slow days. A Tuesday or mid-afternoon promotion doesn't need an aggressive discount, it needs to be visible at the right moment.
What content should you show, and when?
A simple rotation of three pieces works well: services and prices as the base, the promo of the day during low-traffic slots, and brand content — haircuts, products, social media — during peak hours, when the shop is full and the goal is to retain clients and generate referrals.
- Service and price list: always visible, updated whenever you adjust rates.
- Daily promo: for example a 2-for-1 on Tuesdays, scheduled only for that day.
- Combos: haircut + beard, haircut + eyebrows, with the package price.
- Brand and social: photos of haircuts and your Instagram handle or booking WhatsApp.
Barbería Nueva Onda, in Medellín, set up its Tuesday 2-for-1 once and the promotion now turns itself on and off. Andrés Gaviria, the owner, reported full Tuesdays since the promotion became a fixed item on the screen. This is a pilot data point and results vary by location.
How do you create the content without a designer or agency?
You describe the promotion in one sentence, artificial intelligence generates two designs with the barbershop's logo, colors and typography, you pick the one you prefer, and it publishes to the screen. No graphic editor, no templates to adjust, no external vendor waiting on a brief.
- 1. You write: "2-for-1 on classic haircuts every Tuesday from 2 to 6 p.m."
- 2. The AI proposes two designs with your brand applied.
- 3. You publish and schedule the days and hours in Colombia time.
In the Displei.co pilot in Colombia, this path took 2 minutes from idea to screen, 98% of publishes happened without technical help, and businesses rated ease of use 4.8 out of 5. These are pilot averages: results vary by location.
The general step-by-step, applied to a food menu, is in how to make a digital restaurant menu without a designer.
What do you need, and how much does it cost for a barbershop?
A screen and a connection. If you already have a smart TV, the hardware costs $0; a regular TV with an Android box costs between COP $140,000 and $400,000, a one-time purchase. The software starts at the Esencial plan, COP $129,000 per month plus 19% VAT, with up to 3 screens.
| Scenario | Hardware (one-time) | Recommended plan |
|---|---|---|
| One chair, one screen in the shop | $0 – COP $400,000 | Esencial, COP $129,000 + VAT |
| Waiting room + window + register area | COP $140,000 – $600,000 | Esencial, COP $129,000 + VAT |
| Several locations with haircut videos | Depends on locations | Pro, COP $397,000 + VAT (up to 10 screens) |
A full breakdown of every budget line, with ranges and a return-on-investment example, is in how much a digital screen costs for a business in Colombia. The dedicated industry page, with sector-specific features, is digital signage for barbershops and beauty.
Frequently asked questions
- Can I show the price list and a promotion at the same time?
- Yes. The screen rotates through the pieces you publish, and you can schedule the promotion to appear only during the time slots you need.
- Does a tablet work at the front desk instead of a TV?
- Yes. A tablet costs between COP $320,000 and $600,000 as a one-time purchase and works well for small spaces or the checkout area.
- Do I have to change the screen manually every day?
- No. You schedule the days and hours once, like Barbería Nueva Onda's Tuesday 2-for-1, and the promotion turns on and off by itself.
- Do I need to hire someone to design the pieces?
- No. The AI generates two designs from your sentence, with your logo and colors, included in the plan you're already paying for.
Fill your barbershop's Tuesdays
Describe your promotion and publish it to the shop screen in minutes. Book a demo and we'll show you how it would look in your barbershop.
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